Inspired by the romanticism and beauty of the Southern French city, Cholet’s new fashion concept was created in 1990. Today, the brand has two own showrooms – in Fortaleza and São Paulo – in addition to three retail stores, two in Fortaleza (Riomar Shopping and Iguatemi) and the third one in Recife (Shopping Recife). In Brazil, the brand presence in the main and most elegant boutiques in the country, with more than 1,000 points of sale. Cholet values the Brazilian , humanized and qualified workforce, with 100% of its production located in the Northeast of the country. The goal is to show what Brazil has the best and what it can offer.